Congratulations on taking the first step towards selling your home. You have made a very important decision which involves a certain amount of stress. With an experienced professional by your side, your anxiety can be minimized. Below is some of the information that I believe will help you to and find the right professional who has your best interests in mind and who can help you get the best value for your property.

Your Needs Come First

The process of marketing and selling your house must match your objectives, priorities and needs.

In order to best serve you, I will want to learn more about your plans, so please feel free to ask questions and to share your concerns with me. The following worksheets on the topics outlined below can help me to understand your goals and help us build a strong working relationship:

• The agency laws which may apply as we work together in the marketing and sale of your property.

• The objectives you want to achieve from the sale of your house and the support you expect to receive from me.

• How the home selling process should be tailored to fit the characteristics of your property.

Agency Relationships

When real estate professionals work with sellers and buyers, an “agency” relationship is established. When you begin working with a real estate professional, please ask for a clear explanation of the current agency laws in British Columbia.

These are three kinds of agency relationships:

• Seller’s agent
  A “seller’s agent’ represents the interest of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller’s real estate professional (agent) works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s specific needs.
  
  
• Buyer’s agent
  A “buyer’s agent” represents the buyer during the home buying process. The buyer’s real estate professional (agent) has a fiduciary responsibility to represent the buyer’s best interests including reasonable care, loyalty and confidentiality.
  
  
• Limited dual agent (disclosed)
  A “limited dual agent” represents the interests of both the seller and the buyer, during the same transaction. Both parties must consent to a dual agent situation. A dual agent has responsibility to both seller and the buyer and must act in the best interests of both parties. Hence, it is necessary to limit the duties in this situation.

How I Can Help You

I will apply my knowledge and expertise to sell your property. Here is what you can expect from me:

Your needs, interest and objectives are my top priority. I want to know what is important to you, so that I can help you to attain your real estate goals.

• I will give you reliable information and solid advice so that you can make informed decisions. Please do not hesitate to ask questions.
• I will work for your best interests at every stage of the home selling process; from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction.
• Communication is important. We will want to agree on a system of regular contact (whether in person, on the phone, by mail, fax or e-mail) so that I can keep you up-to-date on the progress of the transaction.

It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs and that you will refer me to your family and friends.

Goals of Effective Marketing

To successfully promote your property on the market, a comprehensive plan of targeted activities is essential. Our Marketing Program has three aims:

Home Selling Process

Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way: